Written by Tomi Tuesday, 08 December 2009 18:00
Blog Entry
I am delighted to announce that today Cirius USA has officially launched AdLocal - the world's first self-serve, location-based mobile advertising platform. Over the past several months, while we were in Beta, we have been gathering feedback from our advertisers as well as publishers, and have already incorporated some of their brilliant suggestions in our platform. We have emerged from Beta with a platform that is unmatched in this space and offers a very user-friendly, Web-based interface (www.adlocal.biz) for advertisers and publishers who want to manage their accounts and campaigns by themselves.
We are taking this opportunity to extend our hugely popular $50 Free Trial promotion for advertisers interested in trying out location-based mobile advertising. Just go sign up at www.adlocal.biz, and when you log in to your account, you will see a starting balance of $50, courtesy Cirius USA!
AdLocal provides easy & affordable advertising solutions for local merchants (which includes small and medium-size local businesses, as well as national brands with local/regional presence) to deliver their marketing communication more efficiently by pin-pointing a selected geographic region or market area (e.g. target neighborhood of retail store) where they want to show their ads. Our platform leverages the popularity of iPhone, and we have signed up several iPhone publishers with multiple applications. iPhone users using such applications in or near the location of advertisers in our network will be able to see highly relevant, hyper-local ads.
Speaking among his peers at the Plug & Play Tech Center in Sunnyvale, California, the President of Cirius USA, Hiroshi Ogawa, said, "The mobile phone is recognized as a personal, highly interactive and measurable medium that has the potential power to deliver a marketing message more effectively – anytime, anywhere. Our mission is to provide the capability and opportunity for local businesses to take advantage of mobile as a new advertising medium, as they have done in the past with traditional advertising like local directories, local newspapers, flyers and billboards. Especially for small businesses that are short on money and sensitive to ROI, AdLocal is dedicated to providing easy and cost effective solutions to its advertisers."
I would like to echo our President's statements and add that we feel that the AdLocal platform will redefine the way local businesses create their marketing messages and ad campaigns, and also how application developers can open up and monetize their location-based ad inventory.
For some of my future entries, I would like to share some success stories, hints and tips on how to effectively run your mobile advertising campaigns in order to reach your target audience. In the meantime, please follow us on Twitter and on Facebook. Also, stay tuned for more exciting announcements from us, especially our expansion into additional smart-phone platforms.
Bye for now!
Tomi
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